Download e-book for kindle: Ambush Marketing & the Mega-Event Monopoly: How Laws are by Andre M. Louw

By Andre M. Louw

ISBN-10: 9067048631

ISBN-13: 9789067048637

ISBN-10: 906704959X

ISBN-13: 9789067049597

This booklet undertakes a serious exam of industrial rights to activities mega-events (focusing on sponsorship), the exclusivity of such rights and the criminal implications of the fashionable mega-event sponsorship version. It examines ambush advertising of occasions and the law’s therapy of ambushing (specifically within the type of sui generis occasion laws) in a evaluate of 10 significant jurisdictions chosen at the foundation of the significance of the occasions they're to host within the close to destiny or have hosted lately, and the appropriate family laws. It severely examines the legitimacy of such advertisement rights security by way of using legislation within the context of authorized rules of highbrow estate legislations, festival legislation and human rights legislation. particularly, it questions the legitimacy of the construction of statutory ‘association rights’ to mega-events, and considers power destiny advancements in recognize of the law’s therapy of mega-event commercialisation.
Valuable for practitioners and teachers (in the fields of sportslaw/sponsorship/marketing/intellectual estate law); activities directors (sports governing bodies); company sponsors of activities and different occasions; power mega-event host governments and law-makers; civil rights organisations.

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Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series) by Andre M. Louw


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